Youtube – the second most visited site
No matter who your audience is, they are likely to use YouTube. In fact, according to Alexa, YouTube is the second most visited site on Google.
But it’s not just about uploading captivating videos that stand out. Understanding the YouTube algorithm can make sure it’s your content that’s being recommended to your target audience.
Here’s how to take on the YouTube algorithm and win!
Click-through rate (CTR)
Getting a high CTR starts with a title, thumbnail image, and short description that are eye-catching, engaging, and informative. YouTube chooses the videos that get featured on the ‘Home’ and ‘Up Next’ suggestions based on how many times other users have clicked on your content. This click-through rate also helps your video rise up the rankings when people are searching for content based on keywords.
Average view duration (AVD)
It’s not just about getting them to click, it’s also about keeping them watching. If viewers are switching off halfway through your content, that’s not a good indication to the algorithm. Make sure your content is entertaining and engaging from start to finish to keep those AVD numbers up.
Video length
Although you might assume that short, snappy videos grab viewers’ attention, the data shows that longer videos (optimum 14 minutes) outperform shorter ones.
Comments
YouTube analyses how engaging your video is by recognising how often viewers drop you a comment. It’s a good idea to ask your viewers a question or request they drop you some feedback.
Subscriber numbers
You might think you are too small fry to have subscribers, but even the smallest subscriber numbers can help your rankings. Videos that result in new subscribers have higher rankings in YouTube search results so encourage your viewers to press that subscribe button.
Resolution
Up the quality of your videos to help your rankings. High Definition videos dominate YouTube. If you record in SD you’re making viewing harder for your followers and you’re sending out a message that your brand isn’t serious about video marketing.
Analyse
Keep an eye on your analytics. Post when your target audience is most likely to be online. Watch what your competitors do and take tips and tricks from them. Choose content that works with your brand and your business but also takes into account trending subjects.
