Are you using emojis in your marketing
Whether you’re a lover or a hater, the emoji is here to stay! According to the Adobe Emoji Trend Report, over 50% of respondents would be more likely to follow a company and purchase their products if it used emojis in its marketing!
This is a pretty powerful stat, but what to do if you feel strongly that emojis don’t work with your brand?
Less is more: Avoid being emoji happy and use them in moderation. We would suggest a maximum of 3 in each piece of content. Also, avoid only going for smiley face emojis, something simple like a symbol or enlarged exclamation mark can be equally engaging.
Consider the best emojis for your brand and your target audience: Avoid thinking that any emoji is going to increase engagement. Some may be confusing and even off-putting to your demographic. There is a huge library of emojis to pick from, research and scale down to a style that aligns with your brand and your message.
Use them as a call to action: You don’t need to litter your content with emojis. The best way to use them is to limit them to your call to action. Research has shown that emails with an emoji in their title are 25% more likely to be opened.
Keep it simple: Dropping emojis into copy mid-sentence might seem a clever and fun thing to do, but for a reader, it can be confusing and often just plain annoying. Keep your emoji use to titles or the beginning or end of paragraphs.
Emojis are a simple way to add personality to your content and make you stand out. Even if you think they are a world away from your brand values it’s worth considering adding a pop of colour or the odd thumbs up to your communications to inject some more emotion and humanize some of your messages.
