Content is King! Yes. It’s a very overused phrase, but it’s true. In the new world of content marketing, attracting and engaging the customer through great content is the key to success!
The good news is that there are fun tools out there that even the most creatively-challenged individual can harness to help turn their ideas into attention-grabbing content.
Pexels
Free high quality stock photos, yes, completely free!
Use the handy ‘explore’ feature to find brilliant photos for your blogs, social posts, and presentations without spending a fortune on licensing fees.
CoSchedule’s Headline Analyzer
Banish boring headlines and improve your SEO with this clever tool.
https://coschedule.com/headline-analyzer
SimilarWeb
This is the sneaky beak tool of content marketing. It allows you to compare your web traffic with your competitors and see the keywords that help their rankings on Google. Genius!
Canva
It takes time and money to brief a graphic designer and if it’s just a visual for a quick social post sometimes it would be easier to do it yourself. Let us introduce you to Canva, an easy design tool that even a 5-year-old could master. The inbuilt templates function and brand folders mean you don’t even need to be particularly creative.
Hemmingway
Even the best writers need a bit of help sometimes and Hemmingway is like your English teacher sitting on your shoulder. It will analyze everything from sentence length to word choice and offer suggestions and alternatives. Just watch out for American-isms!
Exploding topics
Stay on top of what’s trending with this brilliant tool. Exploding topics scans the web for themes that are growing in popularity and curates the best of the bunch. Brilliant for news pages and up-to-the-minute social posts.
Buzzsumo
Don’t start writing or publish anything without first using Buzzsumo. This brilliant tool can help you analyze what content performs best for any topic or competitor. You can see metrics like social shares, backlinks, and which influencers are sharing any given piece of content.
HubSpot
Still trying to get to grips with inbound? You need Hubspot. The HubSpot CRM Platform is a full suite of software built to power the inbound approach. With HubSpot, you can create and optimise your content, nurture leads, monitor contacts as they become customers and see how your marketing progresses – all of this in just one tool!
Animoto
If you’re not using video in your digital marketing then you should. Research shows that the engagement rates for video far exceed that of still imagery. This online editor makes creating professional videos for your business affordable and easy.
Powtoon
A video tool that’s used by 96% of Fortune 500 companies must be doing something right! Choose from a gigantic library of video and presentation templates in various styles that can be instantly edited to say just what you need to get the word out.
