Hubspot’s 2021 Not Another State of Marketing Report has found that Chatbot usage in the UK has more than doubled since 2020.
Their survey found that a third of all marketers now use this form of automation to engage with their customers.
The Covid pandemic seems to have accelerated the use of developing technologies and automated solutions with marketers becoming the largest adopters of automation within businesses, using automated tools 73% more than sales and 134% more than finance.
Scott Brinker, VP of platform at HubSpot, said: “The research across different studies clearly shows growth in automation and a broadening in the capabilities of automated tools. With AI becoming a more prominent feature in the landscape, we potentially need to think about specifying the different types of automation, whether that be for emails, landing pages, social media, blogs or marketing analytics.
“The different types of automation, across various industries, can provide marketers with a range of skills to improve their return figures and therefore a number of AI tools must be used, as opposed to one.”
Read the full HubSpot report here
