LinkedIn has reported record levels of engagement over the past year and their member numbers are up to 740 million. Isn’t it time you learnt the fundamentals of how to use it for your business?
Here’s 3 key tips direct from LinkedIn aimed at admins of company pages.
Get the Basics Right
Spend time ensuring you complete all elements of your company page. Remember to add pertinent keywords in your business description to help your rankings by search engines.
Direct your current and new customers to your page by adding a LinkedIn follow button to your blog, website and/or newsletters.
Ask all your company page admins to use the ‘Invite to Follow’ to encourage their connections to join your page.
Publish Thought Leadership Content
The best way to capture your target audience is to publish compelling, thought provoking, relevant content about industry news, trends, and other hot topics. 88% of business decision-makers agree that thought leadership content plays a crucial role in uplifting their perception of an organisation.
The way to stand out according to LinkedIn’s advice, is to publish “well-researched, useful, and relevant content”.
LinkedIn also suggests that businesses look to use its page Content Suggestions feature to glean further insight into the topics resonating with your LinkedIn audience.
Join Conversations that Matter to Your Brand
Do this is through LinkedIn’s Community Hashtags feature, which enables LinkedIn company pages to choose up to three specific hashtags to associate with their Page.
