January saw social media platform LinkedIn announce its latest usage figures. They make for interesting reading and suggest there is no sign off a slow down in the love affair with the world’s favourite business focussed social media platform. In fact, professionals are signing up to join LinkedIn at a rate of nearly 3 new members per second.
Key takeaways:
55% more conversation took place on LinkedIn in 2020
60% more content was created
LinkedIn Live streams have increased 89% since March.
96% of B2B marketers are now using LinkedIn
6.3 billion people attended virtual events on LinkedIn in 2020.
The platform now rates as the #1 most trusted social media platform.
